Brake Backs Plain Packaging for Cigarettes

Tom Brake has joined Cancer charities and fellow Lib Dem MPs in celebrating the passing of a Bill which will introduce standardised packaging of cigarettes in the UK.


It is hoped the move to standard cigarette packs will have the effect of limiting the appeal of smoking to young people. Currently, an estimated 207,000 children aged 11-15 take up smoking each year in the UK.

The Coalition Government commissioned a review into the public health evidence for standardised tobacco packaging which concluded in 2014. The now published review, suggests that if this rate were to drop by only 2% as a result of this measure, it would mean 4,000 fewer children taking up smoking each year. Smoking is still the largest cause of unavoidable cancer in the UK and therefore the impact of this measure will potentially save thousands of lives.

The Liberal Democrats have proposed other measures to discourage smoking, including ensuring people can access high quality smoking cessation services and continuing to monitor the evidence around e-cigarettes.

“I’m proud to have supported such an important bill which will save the lives of thousands of young people.”


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