Tom Brake MP supports Unicef UK Baby Friendly Initiative

Tom Brake MP is backing Unicef UK’s Baby Friendly initiative breastfeeding campaign which calls on the Government, local health services, and all community businesses to become baby-friendly spaces that support women breastfeeding.


Unicef UK started the Baby Friendly Initiative after reports showed alarmingly low breastfeeding rates in the UK, despite the World Health Organisation’s recommendation that all babies are exclusively breastfed for six months. The initiative seeks to remove the social, cultural, economic, physical, and practical barriers women face to breastfeeding.

Carshalton & Wallington MP Tom Brake said: 

“We must change the conversation around breastfeeding. There is overwhelming evidence that breastfeeding gives babies the best possible start; it improves health and cuts cost.”

“I support Unicef’s initiative because I believe it is essential for every woman to feel encouraged and supported to make the best decisions regarding her child’s health, including breastfeeding, by all facets of the community.”

Tom’s constituency office will be displaying a sticker confirming women are welcome to breastfeed in his office.

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